Photo of Adam from a market study in Poland
Photo of Adam from a market study in Poland
Photo of Adam from a market study in Poland

about

about

Hello, I’m Adam.

Hello, I’m Adam.

Hello, I’m Adam.

Founder of Covers – I help teams tell the stories of remarkable places, creating experiences with thoughtful touches that elevate the guest experience.

Founder of Covers – I help teams tell the stories of remarkable places, creating experiences with thoughtful touches that elevate the guest experience.

Founder of Covers – I help teams tell the stories of remarkable places, creating experiences with thoughtful touches that elevate the guest experience.

at a glance

at a glance

Travel, hospitality, architecture I specialise in projects centred around place.

What drives Covers

What drives Covers

At Covers, I believe great design comes down to simplicity and detail.

From the overall identity to the smallest touchpoint, I bring the parts together into a whole – a collage that feels honest and contemporary. The contrast of materials and colour gives each place its character, creating moments that make people pause, feel welcome and want to return.

How I work

How I work

My process with clients is collaborative from the start. I bring clients into the creative journey, using tools like Figma to show the behind-the-scenes thinking and how ideas take shape. It’s open, transparent and designed so you can see the brand story unfold, step by step.

Where Covers is now

Where Covers is now

Founded in 2019 in London, based in Edinburgh since 2024

Founded in 2019 in London, based in Edinburgh since 2024

Partnered with hospitality and travel brands across the UK and Europe

Partnered with hospitality and travel brands across the UK and Europe

Featured in Creative Boom and The Brand Identity

Featured in Creative Boom and The Brand Identity

On the road towards Loch Tay, a summer view of the rolling hills in Scotland
On the road towards Loch Tay, a summer view of the rolling hills in Scotland
On the road towards Loch Tay, a summer view of the rolling hills in Scotland

Exploring Scotland – the road north towards Loch Tay

Exploring Scotland – the road north towards Loch Tay

Inspiration outside the studio

Inspiration outside the studio

Living and working in Scotland, inspiration arrives in unexpected places: cycling through Aberfoyle’s forests, exploring in the Cairngorms, or simply stopping at a cafe between rides. These moments shape my approach to design to create tactile experiences.

the process

the process

You’ll work directly with me from the first call to final files.

I’ve built a trusted network of writers, developers, photographers and producers who join when the project needs them – but the vision stays consistent throughout.

I’ve built a trusted network of writers, developers, photographers and producers who join when the project needs them – but the vision stays consistent throughout.

Adam in Palma
Adam in Palma
Adam in Palma

Exploring new places (ask about my Google maps)

Exploring new places (ask about my Google maps)

A pour over coffee in a Belfast coffee shop
A pour over coffee in a Belfast coffee shop
A pour over coffee in a Belfast coffee shop

Spots for specialty coffee

Spots for specialty coffee

Adam showing a bookbinding technique
Adam showing a bookbinding technique
Adam showing a bookbinding technique

Testing form and book materials

Testing form and book materials

A drone shot of two cyclists in Scotland
A drone shot of two cyclists in Scotland
A drone shot of two cyclists in Scotland

Cycling in Scotland

Cycling in Scotland

Cycling in Scotland

“Working with Covers is always a pleasure.”

Co-founder — fidgit

Trusted by

Ready to talk about your project?

Clear, fixed-scope services shaped for hospitality, travel and placemaking.

Ready to talk about your project?

Clear, fixed-scope services shaped for hospitality, travel and placemaking.

Ready to talk about your project?

Clear, fixed-scope services shaped for hospitality, travel and placemaking.

Brand design for hospitality, travel and placemaking.

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Design, travel and inspiration. Direct to your inbox.

© Covers 2025

Privacy policy

Covers® is a registered trademark

Brand design for hospitality, travel and placemaking.

Join the Covers newsletter

Design, travel and inspiration. Direct to your inbox.

© Covers 2025

Privacy policy

Covers® is a registered trademark

Brand design for hospitality, travel and placemaking.

Join the Covers newsletter

Design, travel and inspiration.
Direct to your inbox.

© Covers 2025

Privacy policy

Covers® is a registered trademark