iPhone with Hour directory website

Hour directory

We created Hour directory, a digital platform featuring bookable architect-designed hideaways outside the city – and beyond.

The website was curated, designed and developed in response to people’s inability to travel abroad during the pandemic. Places are an hour (or a few) from the city, enabling visitors to unlock stays in remarkable areas.

The website is a part-directory, part-editorial platform that showcases design-led places in areas around the UK and Ireland. Choosing places within easy reach of the city was a key consideration.

At the heart of the website is a carefully considered navigation system. Visitors filter by country and then by city-level, and the listings update accordingly.

The platform is a digital and mobile-first experience, delivering information to visitors across key areas of their stay: how to book, getting there, the accommodation and what’s nearby.

Hour directory website on iPhone and Breac.House
Hour directory website on iPhone and Glen Dye’s The Hay Loft

Each listing features a concise guide to the area. This section gives context: it showcases six favourites from the owners handbook, giving visitors an insight into the area and the opportunity to plan their stay and book activities in advance.

Hour directory website on iPad

We went a step further with the content creation and research for each listing to demonstrate more environmentally-friendly journey options: by train, bicycle or electric vehicle.

The platform highlights the next available dates, helping owners fill last-minute availability in their booking calendar. And for visitors, this enables quick, bookable dates at short notice.

Hour directory next available UI

We created a customised map style for Hour directory using Mapbox to ensure a seamless feel between the maps and the experience across the rest of the site.

The first six listings are: Breac.House (Ireland), Glen Dye’s Hay Loft, No.4 Steading Cottage and No.5 Steading Cottage, and Harlosh’s Black h and Wood h (Scotland). Ambitions for the site are to extend the listings further into Europe, North America and Japan.

Location: UK and Ireland

Project scope: Concept, Creative direction, Editorial content, Website design

Website development: Kieran Startup

Copywriting: Kate Tattersfield

Idea No.1