Celebrating Skye’s most striking hideaways
Harlosh is a pair of contemporary retreats on the Isle of Skye, shaped by architecture, landscape and a strong sense of place.
Covers created the identity from the ground up, building a flexible system that could move from signage and packaging to print, photography and the wider guest experience.
Client: Harlosh
Location: Isle of Skye, Scotland
Scope: Brand identity, website, art direction, print and signage
Bringing two houses under one roof
The process
The identity needed a strong idea that could connect the architecture with the landscape around it.
That idea became the ‘reveal’ – a visual principle built around discovering the houses and their surroundings gradually. It runs through the wordmarks for Black h and Wood h, where the ‘h’ becomes shorthand for house, horizon and hideaway.
Colour, texture and material brought the landscape into the wider system, drawing on land, wind, rock and sky to create something tactile and recognisably Harlosh across every application.
The results
The result was a brand system designed to reveal something about the stay at every touchpoint. From the website and postcards to signage and packaging, each element became part of the wider guest experience.
Some of the smallest moments carried the most character. Guests arriving at Harlosh receive eggs from the owners’ croft, with custom stamps turning an everyday box into something distinctly theirs.
The identity has continued to grow with the business, supporting two distinctive contemporary stays on Skye and giving the owners a flexible system to build on over time.
Kind words from Jason:
“Adam offers us such amazing inputs to support our business. The talented designer behind our branding, but that’s not the full story. His patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience.”
Jason Bold
Co-founder, Harlosh
Project credits.
Client: Harlosh
Location: Isle of Skye, Scotland
Scope: Brand identity, website, art direction, print and signage
Website: Official Business
Architectural photography: Felix Mooneeram
Studio photography: Tian Khee Siong
Materials: G.F Smith Colorplan
