Covers works with hospitality, travel and placemaking businesses taking their next step.
We create distinctive brand identities and experiences that hold together from the first impression to the smallest of touchpoints.
A small city with big landscapes: Covers has been based in Edinburgh since 2024, working with clients across the UK and internationally.
You’ll work directly with me.
10+ years experience
Specialist collaborators when needed
Founder-led throughout
From the identity to the smallest touchpoint.
Covers works on brand, digital and print projects, typically with hospitality, travel and placemaking teams looking for senior, hands-on design support.
Most projects begin with identity, but rarely end there.
New identity
For a new place, brand or a significant repositioning.
Above: Identity for 2 the
Brand refresh
For an established place that has outgrown its current identity.
Above: Identity for Middleton Castle
Brand-led website
Bringing the identity into a stronger digital experience.
Above: Website for Harlosh
Ongoing support
Extending the brand across new touchpoints over time.
Above: Printed touchpoint for a luxury hotel
Projects are shaped around what the place needs.
How Covers works:
Direct
Collaborative
Considered
Built to work
Working with places large and small.
Selected project parters across hospitality, travel, property, culture and placemaking.
Ideas come from places.
Travel to food, architecture to cycling. The small details people remember all feed into the work.
Gathering
Hospitality, culture and people.
Observing
Details, signs, type and spaces.
Making
Materials, print and process.
Cycling
Exploring places and café rides.
FAQs
What kinds of projects are a good fit?
Repositioning, taking an established brand to its next stage, or creating something new from the ground up. Identity and its rollout across digital and physical touchpoints is a particular sweet spot, alongside specialist projects that need shaping as well as designing.
Do you work with existing identities?
Who will I work with?
Kind words from George:
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.
Always bringing his creative and strategic mind to the table unearths new opportunities for us and our clients.”
