Bringing a family vineyard together online
Ravenscroft Vineyard is a family-run vineyard on Australia’s Gold Coast, bringing together wine, hospitality and a growing direct-to-customer business.
Working from an identity created by Hotel Creative, Covers designed a Shopify website that could bring the different parts of the business together: from wine sales and membership to the cellar door and future guest stays.
Client: Ravenscroft Vineyard
Location: Gold Coast, Australia
Scope: Website design, e-commerce, brand development
One website for wine, membership and future stays
The process
The starting point was an established identity created by Hotel Creative. Our role was to translate that brand into a digital experience that could support several parts of the business without feeling fragmented.
That meant thinking beyond a conventional online shop. The site needed to make it easy to discover the vineyard, buy wine, join the wine club and understand the wider Ravenscroft story, while leaving room for guest accommodation to be introduced later.
Working closely with Ravenscroft, Hotel Creative and Tempest Studio, Covers shaped the experience and visual direction across Shopify – balancing the practical requirements of e-commerce with a warmer, more editorial way of telling the story of the family and the vineyard.
The results
The result was a clearer digital home for Ravenscroft, bringing its different offers into one coherent experience.
Visitors could move from learning about the vineyard to buying wine or joining the wine club without the brand feeling like a conventional e-commerce site, while the underlying structure gave the business room to expand into hospitality over time.
Project credits.
Client: Ravenscroft Vineyard
Location: Gold Coast, Australia
Scope: Website design, e-commerce, brand development
Brand design: Hotel Creative
Shopify development: Tempest Studio
