Guiding guests through White City’s Innovation District
Four stakeholders across White City Innovation District commissioned a printed guide for a Bisnow event spanning three campuses.
The brief was simple: help people find their way, understand the district and make the piece distinctive enough to cut through on the day.
Client: Stanhope PLC
Location: London, UK
Scope: Editorial design, art direction, illustration, print production
One guide connecting three campuses across White City
The process
The format took its cue from a familiar object: the folded map. A pocket-sized concertina gave attendees something practical to carry and easy to open as they moved between locations.
To help distinguish the different hubs, Covers commissioned illustrator Olivia Brotheridge to create playful aerial views that picked up on the architectural character of each part of the district.
The results
Produced to a tight event deadline, the guides were delivered in time for the Bisnow event and used by attendees across the district. The result was a practical piece of wayfinding that also gave the White City Innovation District a more distinctive visual presence on the day.
Project credits.
Client: Stanhope PLC
Location: White City London, UK
Scope: Editorial design, art direction, illustration, print production
Illustration: Olivia Brotheridge
Photography: Covers
