Brand design for hospitality, travel and placemaking.
Brand design for hospitality, travel and placemaking.
Helping hospitality and travel businesses turn remarkable places into brands and experiences their guests love.
Helping hospitality and travel businesses turn remarkable places into brands and experiences their guests love.
Edinburgh-based Creative Director with 10+ years of experience
Founder-led projects from the first call through to delivery
Project partners added when needed alongside a network of trusted suppliers
“Working with Adam is an absolute dream.”
“Working with Adam is an absolute dream.”
Senior Strategy & Creative Lead — Hilton
hospitality
booking website
Bringing calm, clarity and bookings for contemporary retreats on Skye
A smoother guest journey for making bookings
hospitality
Research & strategy
Diving deep beneath the surface to discover F&B insights
4 weeks from briefing to report delivery (including time spent in the market)
coming soon
Communicating the purpose and vision for one of Scotland’s most iconic luxury hotels
An engagement piece for 1,800 employees in the business
From the identity through to the smallest of touchpoints.
Services
How Covers can help
Packages are starting points – most projects blend identity, websites and touchpoints in a way that’s unique to your place.
Packages are starting points – most projects blend identity, websites and touchpoints in a way that’s unique to your place.
Project packages include fixed-scope options with transparent pricing.
Discover
Workshops, site visits and a concise strategy sprint
Design
Identity systems, art direction and key applications
Delivery
Guidelines, supplier liaison and launch support
Founder-led from our first call to final delivery.
Plugging in trusted partners when briefs grow.
Hello, I’m Adam.
I’m a Creative Director based in Edinburgh, partnering with hospitality, travel and placemaking teams. I help a host of businesses solve their brand design challenges, turning clarity into commercially effective design.
You get an experienced designer throughout projects: I scale Covers with a trusted network for copywriting, photography and production when briefs grow. Recent work includes a client with 1,800 employees and multi-site campaign roll-outs.
Hello, I’m Adam.
I’m a Creative Director based in Edinburgh, partnering with hospitality, travel and placemaking teams. I help a host of businesses solve their brand design challenges, turning clarity into commercially effective design.
You get an experienced designer throughout projects: I scale Covers with a trusted network for copywriting, photography and production when briefs grow. Recent work includes a client with 1,800 employees and multi-site campaign roll-outs.
Travelling for projects
Travelling for projects
Market trip to Italy
Market trip to Italy
Utilising hemp for signage materials
Utilising hemp for signage materials
Uncovering great spots in Poland
Uncovering great spots in Poland
F&B research trip in Italy
F&B research trip in Italy
Selecting brand identity colours
Selecting brand identity colours
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
Further reading
From the journal
Ready to talk about your project?
Covers can help from the brand identity through to the smallest of touchpoints.
Ready to talk about your project?
Covers can help from the brand identity through to the smallest of touchpoints.
Ready to talk about your project?
Covers can help from the brand identity through to the smallest of touchpoints.
Brand design for hospitality, travel and placemaking.
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© Covers 2025
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Covers® is a registered trademark
Brand design for hospitality, travel and placemaking.
Join the Covers newsletter
Design, travel and inspiration. Direct to your inbox.
© Covers 2025
Privacy policy
Covers® is a registered trademark